Doum

Doum, a brand born in the heart of Morocco, blends traditional basketry with modern fashion. Founded by Yasmine and Samira Madranian, a mother-daughter duo, it stands as a testament to female empowerment and artisanal skill. Each piece, from versatile baskets to chic mini-bags, is unique, crafted by local artisans with a focus on natural materials and fine finishes. Doum's designs, marked by modern lines and exclusive patterns, echo a strong fashion DNA, making each bag a style statement. Doum has become a symbol of sustainable style and cultural heritage.